Recruiter

EasyWebRecruitment.com

Salary

Competitive + £20-25k + £2k bonus

Job term

Permanent

Job hours

Full time

Email Marketing Executive (Financial Services), to 27k

Located in Central London, our client was formed in 2007 by a team of seasoned business utility cost consultants to answer a call from UK`s 4.5 million SMEs to represent their interests by offering fair prices and decent customer service.

By guaranteeing free & impartial advice, the company has quickly grown to become the No.1 destination for UK businesses to get better deals on their business services - including energy, telecoms and finance. In 2010 alone, they saved UK businesses over 40 million by reducing gas prices and electricity prices for thousands of SMEs, helping them gain a nomination at last year`s Growing Business Awards as well as reaching the final of the 2010 National Business Awards UK and the National Customer Service Awards 2010.

Position: Email Marketing Executive
Location: London (nearest tube, Lambeth North / Waterloo)
Salary: 20-25k + 2k bonus
Benefits: Excellent benefits package including Excellent career prospects, Reward Scheme & much more.

ROLE:
As an Email Marketing Executive you will be part of a campaign team and will provide full responsibility for the online email campaigns used to support the company`s websites and marketing activities to ensure that they are online, trading effectively, are visually and commercial correct, aligned to guidelines, timelines and present a professional image for the company and are delivering on performance measurements.

RESPONSIBILITIES:
a) To devise and maintain email campaign plans and roadmap through liaison with internal stakeholders and co-coordinating with all teams in the process to deliver against the plan, ensuring collective requirements are prioritised, accommodated, documented and understood.
b) Take ownership of design and coding for email campaigns ensuring they are grammatically and editorially correct and are focused on concisely delivering their goals whilst working along site internal teams.
c) Drive forward the performance of email marketing in terms of conversions, increasing revenue and ROI, decreasing churn and maintaining low unsubscribe rates - actively use reporting, analysis and insight to develop and optimize campaigns.
d) Integrate personalisation and dynamic content to campaigns.
e) Produce reports for analysis and provide recommendation daily to line management on how to KPIs.
f) Maintain email content and templates across various platforms - where applicable create promotions on agreement with line management.
g) Provide support and training to other relevant staff to ensure absence cover and to train for absence cover for colleagues.
h) Play an active role in customer journey and prospect journey comms process driving best in class customer experience through email.

ESSENTIAL SKILLS / EXPERIENCE:
a) Relevant experience in a B2B, Email Marketing role with knowledge and demonstration of Email Marketing techniques such as copywriting, design, segmentation and testing.
b) Comprehensive experience of working with different ESPs, in particular Dotmailer and Mail chimp as well as CRM systems.
c) Familiarity with Microsoft Office packages, especially Word and Excel.
d) Have strong communication skills both written and verbal.
e) Demonstrate an appreciation of the importance of accuracy with strong attention to detail.
f) Demonstrate organisation & accuracy, with an ability to work to deadlines.
g) Solid experience in executing commercially minded customer communication strategies.
h) Demonstrated experience in utilising data & analysis to improve campaign results.
i) Good commercial experience from working in relevant online environments or web based business preferably using CRM tools.

DEIRABLE SKILLS / EXPERIENCE:
a) Educated to degree level or equivalent standard with demonstrable analytical skills or equivalent experience.
b) Knowledge of HTML & CSS

You may have experience of the following: e-Commerce, Email Marketing Executive, Online B2B Sales, Digital Marketing, eCommerce, Online Marketing, Marketing Manager, SEO, Search Engine Optimisation, Direct Marketing, PPC, Ecommerce, Pay Per Click, CRM, Customer Relationship Management, Email Marketing Assistant, Digital Marketing Analyst etc.

This vacancy is being advertised by Easy Web Recruitment, the UK`s leading Online Recruitment Agency. The services advertised by Easy Web Recruitment are those of an employment agency. Ref:EWR [contact details removed] email marketing executive financial services to 27k