Recruiter

Support Services Group (1)

Salary

From £10,000 to £150,000 per year

Location

Marlow

Job term

Permanent

Job hours

Full time

Marketing Executive

High Wycombe

Salary: up to £30k per annum

Our client a world leader in B2B Data Marketing requires a Marketing Executive. The Marketing Assistant will assist the Senior Marketing Manager EMEA in daily marketing activities covering all products and activities within the EMEA region.

OVERALL PURPOSE OF THE JOB

The European Marketing Manager will assist in defining the marketing strategy and will be responsible for the execution of the marketing plan, focusing on delivery of leads for the European sales team. The position also covers the responsibility for defining value propositions and communicating those to the market. Management of our websites, the marketing database, creation of collateral for the company products and solution sets are also part of the role

The role reports into the Managing Director of the European Data Solution Business.

KEY RESPONSIBILITES

Develop the annual European Marketing plan for the business
Execute online and offline marketing campaigns in cooperation with campaign planners
Monitor and analyze marketing program performance against lead forecasts and against past performance and make and implement recommendations for optimization
Develop the European Data Solution brands
Define and execute launch campaigns for new releases and new products/solutions alongside the product and solution roadmap
Responsibility for collateral and the development of sales kits for products and solutions marketed (sales presentations, solution fact sheets, references and case studies)
Optimize Websites - Google adds and improve Google ranking
Responsible for managing the marketing database and ensuring that all marketing activity and leads are tracked in the system
Event planning
Manage competitor analysis and market research in order to identify market requirements for current and future products/solutions
Ensure internal communication about all marketing aspects
Engage regularly with the local sales teams to understand market trends
Cooperation with other units within the business
Manage relationships with PR agency and DM organizations
Person Specification

Candidates need to demonstrate the following:-

A minimum of three years B2B marketing experience, ideally within a direct marketing or data provider, international Experience and ideally speaking English and French

Marketing Graduate

Strong interpersonal capabilities, ability to develop strong trust-based relationships

Excellent communication skills, written and verbal.

Ability to plan and organise time effectively

Able to work to tight deadlines with a 'can-do’ approach to problem solving

Positive attitude and articulate

Writing and copy editing skills are important — particularly as it relates to email and web copy.

Creative, innovative, proactive, and resourceful.

Strong project management experience.

Must be entrepreneurial — interest and willingness to roll-up sleeves and provide hands-on execution of proposals required. Ability to multi-task, prioritize, and deliver under pressure with limited time and resources.

Experience of working with PR agencies and teams to produce press releases, strengthen media relations, etc.

Proficient in MS Office, particularly Word, PowerPoint and Excel.

Experience with Adobe Dreamweaver or similar HTML editing software

If interested please send your CV to Anna Maguire